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Inspiring Others to Action

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Ko Awatea

100 Hospital Road

#54

Auckland, Auckland 2025

New Zealand

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What the leader cares about (and typically bases at least 80% of his or her message to others on) does not tap into roughly 80% of the workforce’s primary motivators for putting extra energy into the change programme”

Scott Keller and Carolyn Aiken (2009)

The Inconvenient Truth about Change Management

Framing is an important leadership skill when leading change. However, too often the way in which a leader communicates change can inhibit rather than accelerate it.

Public narrative is a leadership practice that engages people through stories, helping them interpret when and how they can act to bring about change. It’s not about persuasion, buy-in or slick marketing slogans. It’s about connecting with people’s values through emotion that leads to mindful action.

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Ko Awatea

100 Hospital Road

#54

Auckland, Auckland 2025

New Zealand

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