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IP Strategy and Protection - Startup Toolkit Series

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ecentre, Gate 5 Massey University Albany

Oaklands Road

Auckland, Auckland 0632

New Zealand

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All startups have intangible assets and many have intellectual property or IP. These assets include your brand, software, IP, customer database, relationships, licences, supply agreements, networks and so on. Often these assets are key to your differentiation or your competitiveness in the market. They are also a key consideration for investors undertaking due diligence on the value of your business. How to identify, value and protect these assets is the topic of this seminar.

What types of intangible assets are there? When is intellectual property worth protecting and how do you do it? How much can you do yourself and when do you need professional advice? What IP is there in software and what is the impact of cloud services on IP protection?

These questions and more will be answered at this seminar. There will also be time to ask your own questions.

The presenter at this seminar is Michael Masterson. Michael has founded a number of successful startups and helped turn around two mid-sized companies in logistics and consumer goods. He is on the boards of several private companies and a law firm. Michael has wide international networks and an ability to critically evaluate innovations and business opportunities from a commercial perspective. He is currently deputy Global CEO at a specialist IP strategy firm, Everedge Global.

Do You have a great business idea? Not sure how to take it to the next level?
The ecentre Startup Toolkit Series will give you all the tools and advice you need from evaluating your idea through to scaling and growth. Check out the other seminars in this series.

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Location

ecentre, Gate 5 Massey University Albany

Oaklands Road

Auckland, Auckland 0632

New Zealand

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