This event is designed for those companies who are considering European market entry or have recently done so and are now seeking to maximize their performance. The material will cover all aspects of what should be considered for success, from a clear understanding of markets & customers through to organizational process, leadership and risk.

The workshop is hands-on with the expectation that participants are willing to discuss their thoughts (no matter how early) on customer segments, business model and organization with their peers. This maximizes the cross-learning opportunity and ensures that participants work on material relevant to their business.

The workshop covers:

• The European business environment (B2C & B2B)
• Selecting markets and building customer relationships
• Digital and traditional sales models and strategies
• Leadership, organization and processes

What you will take away:

• Knowledge of European sales & marketing trends
• A clearer understanding of your customer and their value proposition
• Strategies for the sale of your product or service
• Persona and customer journey blueprints

Frank Owen, NZTE Beachead Advisor for Europe, is an experienced international business leader & entrepreneur having grown and advised successful global high technology product and services companies for more than 20 years. MORE..

When: Thursday, 31 May 2018

08.45 am registration
09.00 am Workshop starts
11.30 am Morning Tea
13.30 pm Workshop ends

Price: Member 99 + GST

Non-Members 199 + GST