You’ll learn how e-newsletters fit in your marketing plan and how to effectively use this tool to achieve your goals. We’ll cover the why and then move onto the how.

My goal as your coach is that you will finish this workshop feeling inspired, confident and ready to take e-newsletters out of your ‘to-do-list'.

This is your chance to learn from someone who has written many e-newsletters and is an experienced content creator. I will share with you my insights, advice and give you the skills to create an e-newsletter plan that is practical and achievable.

This workshop is ideal for people who want to use e-newsletters to engage their customers and want guidance on how to go about it.

You’ll learn about:

• Reasons for doing an e-newsletter
• How e-newsletters fit within your marketing plan
• Frequency and planning
• Creating engaging content
• Writing and formatting
• Building and managing your database
• Promoting your e-newsletter
• Measuring your success

What you’ll get out of attending this course:

• Expert tips that you can apply to your own e-newsletter strategy
• A six month e-newsletter plan
• A list of content ideas
• An action plan for getting started

About the coach: Hi I’m Mel Zgomba, Director of Maze Marketing, a Lower Hutt based marketing consultancy. I work with small to medium sized businesses to promote what they do and engage with their customers, and love what I do. I have over 16 years experience crafting e-newsletter content and building databases and I can’t wait to share my knowledge with you in this workshop.

The venue for this workshop is Silverstream Retreat in Lower Hutt. You will be sent more details prior to the workshop.