Leveraging Food Products in the Global Market: IP for Exporters to China
Leveraging Kiwi Food & Beverage products in the global market: Intellectual Property for exporters to China
New Zealand food and beverage products continue to be in high demand in the global market. However as Johnathan will discuss, it is important to ensure Kiwi businesses understand and are able to navigate the different IP landscapes, in order to avoid bad relationships, misunderstandings and loss of rights.
Attendees will develop an understanding of how to access export opportunities, intellectual property protection surrounding potential distributor/manufacturer relationships, and retaining ownership and control of your brand overseas.
This interactive seminar will cover:
- Identifying your intellectual property and its value when exporting
- How to access export opportunities in China
- What businesses need to look out for when trading with China
- Strategies to ensure you retain ownership and control of your brand in China
- Intellectual property protection surrounding potential distributor/manufacturer relationships in China
Who should attend:
This seminar is designed for any kiwi F&B business wanting to access the Chinese market. Business owners, marketing and strategy managers, innovators, developers of products and technology, and other visionary professionals in the food and beverage arena will gain valuable insight from Johnathan’s experiences helping businesses success in this challenging but rewarding market.
Your presenter: Johnathan Chen, Head of Division - Asia, James & Wells
James & Wells is a national team of intellectual property experts, who are also business strategists, Asia business advisors, scientists, engineers, accountants, lawyers and commercialisation specialists. With a dedicated Food and Beverage Innovation Team, they are committed to leveraging the F&B industry’s significant untapped capacity.
The team develops strategies and business models, advises on legal compliance (including packaging and labelling), facilitates business opportunities with license agreements, and offers a health claims advisory service.
To keep abreast of industry demands, legislative changes and provide valuable networks for clients, James & Wells is involved with FoodHQ, New Zealand Food & Grocery Council, Fine Food New Zealand, The New Zealand Institute of Food Science and Technology, FoodSouth and The FoodBowl.