Loving local – the critical role of marketing during a crisis
Event Information
About this Event
Hear from Anna Calver, GM Marketing at WellingtonNZ, on how they has backed local businesses during the Covid economic crisis.
Days before Aotearoa’s Lockdown was announced, WellingtonNZ had shifted their focus on tourism marketing to local business support.
And that support wasn’t just about marketing campaigns – from a meal delivery rebate scheme, to a comprehensive takeout directory, a mega LEGO competition to retail re-stimulation initiatives, WellingtonNZ’s marketing department has acted as a think tank on how to love local and support Wellington’s vibrant business community.
Following on from the Pōneke theme we are honoured to be hosted by the Wellington Club on the Terrace. Being a members club, please dress in business entire.
We have a small $10 fee to cover costs, but please don't let this be a barrier to coming, please get in touch and we'll work something out :)
Buy tickets here or at the door.
