Desires of Kiwi Investors Revealed

Kiwi investors behave just like American investors. Definitely not. Culture influences the behavior and preferences of individuals. Investment behavior is no different. The ecentre has just concluded research on investment behavior and preferences of New Zealand investors support from FKA, NZVCA, NZAA, Enterprise Angels, EY, NZVIF and many other investor groups and individuals across New Zealand. Some startling discoveries were made!

Research suggests corporate culture plays a significant role in investment behavior. Our research assesses the criteria that kiwi investors give more importance to when investing in startups, thus bridging the knowledge and expectations gap between investor and entrepreneur.
Are kiwi investors only concerned about returns? Can you raise money from kiwi investors without having any experience in the industry of your startup? What is the best way to approach kiwi investors for investment?

To find out answers to these questions and more, head on down to the ecentre on the 14th of February for our Lunchbag Seminar at midday where we will share the preliminary results of our research.

Presented by Hattaf Ansari, Massey University masters student.