Malvern Writers' Retreat

Suitable for published and unpublished fiction and non-fiction authors and writers of all genres.

Programme for the day

10am-10.30pm - Meet & Greet (morning tea supplied)

10.30pm-12.30pm - How to market your book with Alyse Boaz

In this workshop you’ll learn the fundamentals of marketing, giving you a chance to apply the various aspects of the marketing process to your book.

We will look at what marketing is, covering the following…

* The marketing environment – recognising what we can and cannot control

* Identifying your target market

* Developing your marketing mix of product characteristics, distribution methods/outlets/locations

* Pricing considerations and strategies

* Promotion/Marketing communication – including advertising, personal selling, sales promotion options, public relations and media, direct marketing.

Alyse is the author of several business and marketing books, and now enjoys writing children’s books. You can visit her website: www.alyseboazpublishing.com

12.30pm - 1.30pm - Lunch (bring your own)

1.30pm - 4pm - Writing Time

Bring your own WIP (work in progress) to work on in a quiet space with other writers. Bring everything you need for this i.e. laptop, cords, notes, etc

PLEASE NOTE in case of cancellation due to changes in the traffic light system or our speaker comes down with Covid or flu, your payment LESS the booking fee will be refunded to you …