Market Readiness: Indonesia workshop Auckland

The SEA CAPE Market Readiness Indonesia workshop helps you prepare your business to share in the success experienced by other Kiwi companies operating in the valuable Indonesian export markets.

Indonesia’s economy has experienced significant growth in the last twenty years with its GDP growing at the rate of more than 4% a year. Southeast Asia’s largest economy is now the 16th largest in the world (IMF, 2021). In 2021, its economy continued to rebound despite the disruption from the COVID pandemic, and momentum is there for 2022 with a projected GDP growth of 3.7% in 2021 to 5.2% in 2022 (World Bank, Dec 2021).

With a population of over 278 million people that features a rising middle income group and median age of 30 years, Indonesia is an attractive trade and investment destination for New Zealand companies. In 2021, New Zealand exported about NZ$373 million in goods and services to Indonesia (NZ MFAT, Nov 2021). It is New Zealand’s 7th largest trading partner.

This workshop, provided by SEA CAPE in partnership with the ASEAN NZ Business Council, helps participants explore the potential of the Indonesian market and the opportunities for their businesses, as well as generating further understanding on the market and its dynamics. During the day you can tap into the expert knowledge provided by facilitators. You will also benefit from networking with other individuals and businesses participating in the programme.

This free half-day interactive workshop covers:

• Macro and business environment of Indonesia

• Cultural and business challenges of engaging with the market

• How to identify opportunities and work out market entry strategies

Agenda

9:30 am- Workshop begins

1:00 pm- Lunch(free) and networking

1:30 pm – Workshop ends

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