Indonesia’s economy has experienced significant growth in the last twenty years with its GDP growing at the rate of more than 4% a year. Southeast Asia’s largest economy is now the 16th largest in the world (IMF, 2021). In 2021, its economy continued to rebound despite the disruption from the COVID pandemic, and momentum is there for 2022 with a projected GDP growth of 3.7% in 2021 to 5.2% in 2022 (World Bank, Dec 2021).

With a population of over 278 million people that features a rising middle income group and median age of 30 years, Indonesia is an attractive trade and investment destination for New Zealand companies. In 2021, New Zealand exported about NZ$373 million in goods and services to Indonesia (NZ MFAT, Nov 2021). It is New Zealand’s 7th largest trading partner.

This workshop, provided by SEA CAPE in partnership with the ASEAN NZ Business Council, helps participants explore the potential of the Indonesian market and the opportunities for their businesses, as well as generating further understanding on the market and its dynamics. During the day you can tap into the expert knowledge provided by facilitators. You will also benefit from networking with other individuals and businesses participating in the programme. At the end of the workshop, you will have the opportunity to listen to the market updates from New Zealand’s Ambassador and Trade Commissioner to Indonesia.

This free half-day interactive workshop covers:

• Macro and business environment of Indonesia

• Cultural and business challenges of engaging with the market

• How to identify opportunities and work out market entry strategies

• Indonesia Market update by H.E. Kevin Burnett, New Zealand’s Ambassador to Indonesia, and Diana Permana, New Zealand’s Trade Commissioner to Indonesia

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