Marketing with Social Media

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Level 4 - 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Level Up

Marketing with Social Media

In this two-day intensive training course, participants will learn how to effectively use social media, how it fits within their marketing strategy.

The Social Media Marketing Skills covers:

  • Developing a social media strategy and incorporating it into your marketing efforts

  • Building an effective social media team that’s not prone to wasting time browsing

  • Analyzing the strengths and weaknesses of your social media efforts, to improve them

  • Knowledge of the major social media platforms and their varied functionalities

  • How to incorporate quality content and blogging into your social media activities

Course Overview

Session One: Course Overview

Session Two: Getting Started

What is Social Media?

Pre-Assignment Review

Session Three: Understanding the Marketing Mix

The Five P’s and Social Media

Exercise Your Muscle

Session Four: Developing a Social Media Plan

Things to Think About

Utilization Guidelines

Expanding Your Digital Presence

What’s the Value?

Session Five: Building Your Social Media Team

Building the Team

The Community

Session Six: Using Social Media to Build Internal Communities

Does it Mean Everyone is Online All the Time?

Make it Work

Session Seven: Analyzing Your Impact with Metrics

Useful Metrics

Understanding Metrics

Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

That’s Not Good!

Get Smart

Session Ten: Using Facebook

Getting Started

Building Your Community

Taking it Further

Session Eleven: Using LinkedIn

LinkedIn Essentials

Setting Up Your Account

Getting Connected

Session Twelve: Using Twitter


Making it Memorable

Using Lists

Session Thirteen: Building a Blog

Should I Be Blogging?

Blog Rules

Help People Find You

What Will I Write About?

Planning Your Blog

Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

Pulling Everything Together

Preparing for Delivery or Upgrade

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time


Level 4 - 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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