Marketing with Social Media
In this two-day intensive training course, participants will learn how to effectively use social media, how it fits within their marketing strategy.
The Social Media Marketing Skills covers:
Developing a social media strategy and incorporating it into your marketing efforts
Building an effective social media team that’s not prone to wasting time browsing
Analyzing the strengths and weaknesses of your social media efforts, to improve them
Knowledge of the major social media platforms and their varied functionalities
How to incorporate quality content and blogging into your social media activities
Session One: Course Overview
Session Two: Getting Started
What is Social Media?
Session Three: Understanding the Marketing Mix
The Five P’s and Social Media
Exercise Your Muscle
Session Four: Developing a Social Media Plan
Things to Think About
Expanding Your Digital Presence
What’s the Value?
Session Five: Building Your Social Media Team
Building the Team
Session Six: Using Social Media to Build Internal Communities
Does it Mean Everyone is Online All the Time?
Make it Work
Session Seven: Analyzing Your Impact with Metrics
Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
That’s Not Good!
Session Ten: Using Facebook
Building Your Community
Taking it Further
Session Eleven: Using LinkedIn
Setting Up Your Account
Session Twelve: Using Twitter
Making it Memorable
Session Thirteen: Building a Blog
Should I Be Blogging?
Help People Find You
What Will I Write About?
Planning Your Blog
Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan