Massey Business School’s Actionable Insights Series presents:

Join us for this dynamic business networking event featuring Professor Bodo Lang, David (DT) Thomason, Brand and Advertising Strategist, and Sarah Geel, Head of Integrated Communications at Anthem, New Zealand.

Professor Lang will share cutting-edge research on the power of word-of-mouth marketing, both online and offline. DT and Sarah will provide insights on how to harness this influential tool in your business strategy. Learn how organic buzz can drive brand growth, build loyalty, and amplify your marketing efforts—without breaking the bank!

Date and time:

Thursday 24 July from 5.30 to 7:00 pm
5.30 to 6:00 pm networking and refreshments; 6:00 pm start for presentation.

Venue:

Massey University, Albany Campus, Room IC1.07

Sarah Geel, Head of Integrated Communications, Anthem

David (DT) Thomason, Brand and Advertising Strategist

Professor Bodo Lang, Professor Marketing Analytics, Massey University