Master Social Media Content Marketing and the Top 5 Social Media Channels

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Bayview Eden Melbourne

6 Queen Street

Melbourne, VIC 3004


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Are you ready to stop dabbling in social media marketing and get serious about growing your business with the right content for the right social media channels?

Then join us in Melbourne on the 26th and 27th February 2018 or Brisbane on the 1st and 2nd March 2018 for these two intensive Social Media Workshops.

Reserve your seat for either the Top 5 Social Media Channels Workshop or the Content Marketing Workshop!

Or if you want to go in with a bang – sign up for both workshops and claim a special discount!

This is what you will get in the Top 5 Workshop


Join the BIG 5 Social Media Channels

We often get asked:

Should I be on ‘Facebook? LinkedIn? etc.

How will Facebook Advertising benefit my business if I am B2B?

Will Twitter really make a difference to my business?

How can I monetize YouTube? Does Instagram really work?

The reality is that Social Media is going to be around for a long time and learning to master the different social media channels will be in your best interest.

This workshop covers hints and tips about each social media channel that will help you to grow your audience and your business.

It’s for you if you want to know more about each channel and/ or are deciding whether you should even be on a certain channel.

The hints, tips and handouts will be invaluable for your business.

Here is an overview of what will be covered.

Conquer the Facebook “giant” and feel at home with

Facebook Business
Facebook Ads

Be part of Instagram – the fastest growing social media platform – and learn about

Growing your profile
Instagram Stories

Get visual with YouTube and find out

How the algorithm has changed
What ranks on Google
Hints & tips for videos and how to get views
The importance of Keywords
Advertising on YouTube

Talk business with LinkedIn and

Grow your network
Master LinkedIn Video
How to make the right connections
Things you didn’t know about LinkedIn

Stay on the pulse of Social Media with Twitter and be confident about

Connecting to Twitter Chats and hosting Twitter Chats
Growing your profile
What works best on Twitter
Which hashtags to follow
How to use tools to download tweets

But before you hit the booking button – make sure you read this:


First a little clarification: Content marketing is like romancing your audience over a long time – until you’ve built a solid relationship based on trust and knowledge.

The Content Marketing Institute defines content marketing as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In other words – you need great content for your social media channels to build a solid brand, get customer engagement, and make sales.

What you will learn in the Content Marketing Workshop

Content strategy

Identify the best target market for your product or service
Build personas around this audience
Work out the features, advantages, and benefits of your product
Work out how often is right for you and your business to post content

Content Planning

Build a content plan for the next month
Get worksheets with content examples for your industry
Define your brand story
Get a worksheet with ideas for blogs and videos

Create content or “the importance of engagement, social listening & selling”

Use different applications to create content
Write a blog that attracts an audience
Understand the legal implications of using photos from the internet &
have fun learning a little about Live Video.

Repurposing of content or “recycling is king”

Learn to recycle your existing content in different formats and social media channels

Curating content

Learn how to choose content that:
Can be shared on your different social media channels
Aligns with your brand message
Can be used to create content for your brand

Measuring and automating

Learn how to measure which content is working best for your brand
Get insights on application that help you to automate your social media and content


Melbourne content and social media workshops

And who’s your Trainer?

Wanita Zoghby Fourie
Speaker and Educator

As something of a social media darling, Wanita is impossible to ignore. The founder of the Social Media Conference NZ, she has spoken alongside such luminaries as Annah Stretton, John Kapos, Tweeting Goddess and bigwigs from Facebook, LinkedIn, Yahoo and Google.

Wanita is the Founder of The Social Media Conference NZ which has been running for 5 years and also the CEO of The Online Business Academy.

Originally from South Africa, Wanita is known as The African Kiwi and is a bit of a global butterfly. She travels the globe (well, South Africa, Australia, USA, Canada, Italy, Switzerland, UK & Thailand) to both speak & educate businesses and organisations about digital and social media marketing. As the eternal student, Wanita uses these opportunities to continue her own learning & development in order to bring the latest cutting-edge and practical opportunities to her clients.

“Three hours with Wanita looking at the foundations of my revised marketing strategy was worth more than 6 months I had spent with an independent business consultant.”

– Dianne Carian

Stability and credibility are two important aspects of the social media and digital marketing industries. Wanita is working towards creating a community of passionate professionals from these industries to work alongside her. A firm believer in the power of social media, she is excited to see more businesses embracing it and enjoying their well-deserved results.

Wanita has been recognised by the World Wide Who’s Who for her dedication to leadership and excellence in learning and development, social media and digital marketing and change facilitation. With a passion for taking the complicated and making it easy to understand using real-world examples, Wanita is a social media Godsend. Her intuition, experience and adaptability enable her to work with a variety of people in different businesses to achieve outcomes. Wanita’s passion lies in strategy, live streaming and maintaining the freshness and vitality of online content.

“As a speaker, Wanita brings a sense of authenticity to her presentations. This, coupled with a strong knowledge of her social media niche, ensure her audiences become and stay motivated. I can say with confidence she will always be an asset for any talk or presentation she is part of”


She served on the executive board of National Speakers Association New Zealand for 3 years and is a judge for both the Social Media Awards and the Network NZ Business Awards. She supports her favourite charities, Project Jonah, Barnardos and Sustainable Cambodia. She is also a Rotarian and a Mentor for Auckland Tourism Events and Economic Development (ATEED).

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Bayview Eden Melbourne

6 Queen Street

Melbourne, VIC 3004


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Refund Policy

No Refunds

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