Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results.

Learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. Measurement is the magic bullet in demonstrating value within your organisation and it’s time to arm yourself.

What to expect:

• Benchmark your current state across internal and external communication
• Explore a variety of research methodologies and determine the effect your key messages have on stakeholder awareness, understanding and behaviour
• Everything you wanted to know about focus groups and writing questions
• Analyse the information you gather and use it to inform your strategies
• Use insights to deliver measurable results and demonstrate the impact of your work
• Measure your effectiveness and create insight for the business including demonstrating ROI
• Developing the right set of IC dashboards to build your credibility

Who should attend:

Internal communication, strategic communication or corporate communication professionals, public relations, public affairs practitioners.

Career Level: Generalist/specialist, strategic advisor.

About Adrian Cropley OAM, FRSA, SCMP: 

A certified strategic communication professional accredited and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic internal communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching.

At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in the Asia Pacific and is a sought-after facilitator, speaker and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including international Gold Quill awards for communication excellence. Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication and sits on a number of boards.