$11.27

MEO's Route-to-market Strategy for Asia

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$11.27

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Location

Betty Wark Room, Ellen Melville Centre

2 Freyberg Place

Auckland Central

Auckland, AKL 1000

New Zealand

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Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description
Joining Asian Marketing Professionals to learn more about MEO's route-to-market strategy for Asia!

About this Event

What you will gain from this talk:

-MEO’s route-to-market strategy for Asia

-Jennifer Wu's career trajectory & experience in international marketing, e-commerce and sales

It’s a great opportunity for you to raise questions and network with like-minded people. Limited seats are available (40 seats only)

Agenda on the day:

6.00-6.30pm Welcoming, networking

6.30-6.40pm MC opening speech – Olivia Shen

6.40-7.10pm Speaker's speech – Jennifer Wu

7.10-7.30pm Q&A

7.30-8.00pm Networking

8.00pm Event Concludes/packing

Light drinks and finger food will be provided.

Who are the winners of COVID-19? You’d probably say “Masks Manufacturers”.

MEO is one of these “lucky” NZ masks providers and has gained huge popularity domestically and internationally during COVID-19. However, Success is no accident. Back in 2017, MEO gained lots of attraction through working with NZ top designer Karen Walker to help combat the air pollution crisis common in the cities of China, India and South East Asia. In the past three years, MEO has grown rapidly, expanded their footprint to over 15 international markets, one of New Zealand's most promising startups, with recognizable products on the world stage.

- How did MEO enter the Asia markets in the last few years?

- How did they formulate their segment prioritization strategy?

- What did they find is effective and not so effective when they enter the international markets?

We are privileged to have Jennifer Wu, the Head of Sales in Healthy Breath Ltd (Creator of MEO air mask) as our guest speaker.

Jennifer is an experienced International Sales Manager with a demonstrated history of working in the luxury goods and health industry.

Notably and early on in her career, she acquired the portfolio of China market manager - Luxury Goods at JR Watch Co, New Zealand's premium retailer of fine Swiss timepieces.

Between 2015-17 she existentially expanded the business resulting in a 314% increase year on year, accounting for 80% of the businesses 15 million dollar trade. Under her auspice, the brand recorded unprecedented results within the Australasian region for esteemed brands such as Omega, Cartier, and Girard Perregeax.

In 2017, Jennifer then embarked on a journey as a sales expert for Healthy Breath Limited, creators of the MEO air mask, taking on a worldwide portfolio of distributors and partners. Under her guidance, MEO has relentlessly secured signification business partners in over 15 international markets, cementing the brand as one of New Zealand's most promising startups, and recognizable products on the world stage.

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Date and Time

Location

Betty Wark Room, Ellen Melville Centre

2 Freyberg Place

Auckland Central

Auckland, AKL 1000

New Zealand

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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