Natural Health Products New Zealand is a national industry organisation representing the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries.

Founded in 2002 by industry and with support of the New Zealand Government’s business and export development agency, New Zealand Trade & Enterprise, Natural Health Products NZ works to maximise the industry’s competitive advantage and increase the profile of New Zealand as a source of high quality natural products.

We were established in 2002 by industry and with support of the New Zealand Government’s business and export development agency, New Zealand Trade & Enterprise. Our mandate is as follows:

• Maximise the industry’s competitive advantage by building upon its significant and growing contribution to New Zealand’s economy
• Increase New Zealand’s international profile, enhance its reputation as a source of high quality natural products and represent the industry at international trade fairs and conferences
• Facilitate the growth and development of a vibrant, collaborative and innovative industry
• Provide a cohesive and consistent national voice for the New Zealand industry, representing members at all levels including communications with government, media, industry commentators and related professional bodies
• Advocate for workable regulation
• Promote natural health products’ recognised complementary role in health management and support
• Ensure the industry maintains high product quality, safety and efficacy standards