NZCTA/NACAPE China Business Breakfast : Julian Smith: Rockit Global Limited
Date and time
Refund policy
NZCTA and North Asia CAPE China Business Breakfast Series : Julian Smith GM Global Marketing – Rockit Global Limited for NZ Business leaders
About this event
North Asia Centre of Asia-Pacific Excellence and the New Zealand China Trade Association co-host the ‘China Business Breakfast’ series to provide a platform for business leaders to share their China journeys with their peers in an informal and enjoyable setting.
We are pleased to announce our first breakfast of 2022, which will feature Julian Smith General Manager of Global Marketing at Rockit Global - winner of the Fiordland Lobster Award for Trade between New Zealand and China (Large Business category) at the 2021 HSBC NZCTA China Business Awards.
Rockit Global Limited (RGL) based in Hawke’s Bay hold the exclusive rights to grow and distribute the PremA96 miniature apple variety, under the brand name Rockit™ apple. Rockit™ apples, sold in over 30 countries around the world and grown in 10, first launched in China in 2014 and are now available in over 100 cities there via an extensive distribution network with mainland China becoming Rockit’s single largest export market.
Julian will share the unique journey of Rockit Global in China, their success and how they have leveraged off a sophisticated consumer base in that market to trial innovative marketing and sales activities that have then been rolled out to the rest of the world.
Join us to hear more about one of New Zealand’s most exciting and innovative horticultural companies.
Event details
Time and date: 7:30-9am, Tuesday 2 August 2022
Venue: The Northern Club, 19 Princes St, Auckland (Logan Campbell room)
Cost: NZCTA members $30; NZCTA non-members $45