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NZSCA Symposium 2012


Thursday, November 15, 2012 from 8:30 AM to 5:30 PM (NZDT)

NZSCA Symposium 2012

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
GST: 097-462-127
Ended NZ$550.00 NZ$0.00 NZ$82.50
Premium seating at speakers table NZSCA, NZRG, NZBG member   more info Ended NZ$650.00 NZ$0.00 NZ$97.50
GST: 097-462-127
Ended NZ$650.00 NZ$0.00 NZ$97.50
Premium seating at speakers table Non-member   more info Ended NZ$750.00 NZ$0.00 NZ$112.50

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Event Details

NZSCA Symposium 2012 in association with Huhtamaki

The NZSCA Symposium is the New Zealand Specialty Coffee Association's annual 'think tank' event, which launched in 2011 with keynote speakers James Hoffmann, Ric Rhinehart, Ellie Matuszak and Mark Dundon, as well as speakers from the New Zealand coffee industry.

Theme 2012: There's no such thing as a crowded market

How often have we heard one of our peers say: "The problem is there's just too many of us, it's just so much harder to make a dollar these days".

Each of the NZSCA Symposium 2012 speakers started business hearing the same words but have successfully worked out their point of difference and carved out their share of the market.

Our speakers will present their unique perspective on this year's theme and provide insight into how they have made their own businesses thrive.

We are very excited to announce our seven speakers - local and international. 

Doug Zell, CEO Intelligentsia

Lessons on cool - there's always a new cool

Roasting facilities in three major cities, Doug is founder and CEO of the company that coined the terms 'direct trade' 'smackdown' and 'throwdown' and is the father of the 'cool-school' of American baristas.


Stephen Leighton, HasBean UK

Swimming in a sea of shit - standing out through quality

Steve founded HasBean, an online coffee store with thousands of regular subscribers, and is at the forefront of the web age of coffee. He hosts the popular In My Mug weekly show. He is co-creator of Tamper Tantrum a platform for his constant bickering and brainstorming with Colin Harmon. Steve’s coffee has been used in three World Barista Championship winning performances.


Michael Parekowhai, artist Associate Professor University of Auckland, owner Mike P Ltd

Creating desire in the marketplace

Michael is one of NZ's most successful living artists. His works have achieved the highest prices for a living artist and are held in all significant public and private collections in NZ and Australia, as well as in permanent collections across the Asia-Pacific region and Europe.


Mark Keddell, CEO Pack & Company

Social architecture and engineering - creating your own market

Pack & Company specialises in restaurant, bar and cafe operations. Describing themselves as social architects, they measure success by the strength, integrity and creativity of their ideas. Pack & Company currently employ over 700 people across 20 operations. CEO and co-founder Mark is an Olympic Games sprinter, boxing manager, entrepreneur, empire builder… yup and raconteur. His tongue is ¾ of a foot long. He can be hilarious as hell. 


Sarah Gibbs, CEO Trilogy Products

How to take on L'Oreal, Proctor & Gamble, Estee Lauder and thrive

Sarah founded beauty business Trilogy with her sister Catherine in 2002. They were entering a market with over 25 thousand global competitors, eight years later they sold the business for $20M


Saxon Wright, owner Coffee Logic, Pablo & Rusty's, Australia

The knowledge game - Investing in education will grow your market share

Saxon co-founded Coffee Logic a training and educational facility focussed on professional development for the coffee industry - a burgeoning market.


Stuart Hargie, BrewMaster, Bell Tea and Coffee

Careers in coffee - carving out an exciting career in a crowded market

Q-grader, Liffe grader, World Barista/Brewer's Cup Certified and presently star of a national tv campaign.


We will be updating the speaker list as their profiles are confirmed.

Please view the NZSCA ticketing terms & conditions here>

Have questions about NZSCA Symposium 2012? Contact NZSCA

When & Where

Macs Function Centre
4 Taranaki St
Wellington Waterfront
Wellington, Wellington 6011
New Zealand

Thursday, November 15, 2012 from 8:30 AM to 5:30 PM (NZDT)

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