As part of our Destination Management approach, DWC carried out research on how the West Coast is perceived as a visitor destination by New Zealanders and, in doing so:
- Identifying how to optimise opportunities for the West Coast through understanding the travel mindsets, needs and behaviours of the domestic audience; and
- Understanding the ‘hooks’ that can motivate New Zealanders to consider the West Coast as a destination.
Join us and engage with market research and brand company, One Picture, as they discuss their findings and what these opportunities mean for you and your business.
We're excited to see you there!