Keen to gain media exposure for your business but no idea where to start?

Approaching a journalist with your story idea, or to promote your business or brand, can be terrifying. You might have questions: Will the media even be interested? Is sending a press release a good idea? And what if I have to give an interview?

Fiona Fraser, Director of public relations firm Contentment Agency, is an accomplished media relations practitioner, writer and coach who brings 18 years of media-side experience to her work with local and national clients.

Formerly a journalist and magazine editor (NZ Woman’s Weekly, Woman’s Day, The Australian Women’s Weekly - NZ edition) she founded her business in 2018, after moving with her family to Hawke’s Bay.

Now, she delights in sharing her expertise and insights with FMCG, corporate and creative clients across New Zealand, as well as writing for Kia Ora magazine, women's titles, digital platforms such as The Spinoff, and others.

In this two hour session you'll learn what public relations (PR) is and how you can benefit from it, what makes an appealing story for media - or, if you're short on ideas, where to start - when to send press releases and how to structure them.

You'll come away with a deeper understanding of:

* What PR is and how to use it to your advantage

* How and when to reach out to media

* What makes a story that media will sit up and take notice of

* The post Covid media landscape in NZ - a who's who!

* How to build up media contacts and relationships

* Approaching journalists, and what they need from you

* Choosing a spokesperson - and preparing for an interview

This will be a pacey and interactive session so do come with your questions and a sense of fun.