The new path to brand leadership

Did you know that more than half of consumers now make buying decisions based on a brand’s stance on social issues? To stay relevant and succeed, you need to do things differently. That's why purpose and marketing experts, Katharine Broughton and Claire Hewitt, of Tomorrow Inc are joining forces with fellow strategist, Judit Maireder of Y Brand for a special workshop.

At this workshop you'll learn the essential steps to build a brand people care about:

• Stand out with purpose-led stories
• Connect to your audience through a common purpose
• Identify competencies so your brand makes meaningful impact
• Drive brand authenticity by aligning your team behind purpose