NZ$40

Reputation + Marketing Masterclass

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Location

Victoria Room, Quality Hotel Parnell

10 - 20 Gladstone Road

Parnell

Auckland

New Zealand

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Refund Policy

Refund Policy

No Refunds

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Description

You may have a reputation, even a good one, but is there any value in your reputation?

In other words, is it the kind of reputation that makes clients want to seek you out? What does your digital footprint look like? Is it a dog breakfast (that's been left to grow organically), or crisp and compelling – does it communicate exactly what you want people to think of you?

* 60 percent of the market value is attributable to the company reputation
* 96 percent of the CEOs surveyed believe a strong corporate brand is as important as strong product brands
* 45% of people found something in an online search that made them decide NOT to do business with someone
* 77% of employers use Google to pre-screen job candidates

What will you learn?

* Standout positioning – how to differentiate your message to stand out from the competition
* Pulling the emotional trigger – how to win hearts and minds
* What to do with the 7 principles of newsworthiness – be relevant
* How to create your digital footprint – build authority, credibility and trust
* Get traffic – use earned, owned and bought media to build a following
* Find your why – uncover your unique story

Who will benefit?

* Entrepreneurs
* Start-ups
* Lawyers
* Accountants
* Thought leaders and professional speakers
* Small and medium sized company owners
* Corporate leaders and marketing managers
* Visionaries, influencers and change engineers
* Health practitioners (both mainstream and alternative)
* People who need to influence others with an idea, concept or product

“Good corporate reputations are critical not only because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult.” - International Journal of Business and Social Science

Numbers are limited.

"I would recommend Colin Kennedy to any business wanting to create an effective content strategy to enhance the way they communicate with their customers." – Simon Billings, Digital Marketing Managers as Farmers Trading Company, Ltd.

What others say:

* "Very valuable information to take away - fired up to make immediate start on ideas."
* "Love the application exercises. Made concepts easy to understand. "
* "I have come out of this with far more ideas than I had previously by myself. "
* "Thought and action provoking. Relevant and to the point for our New Zealand branch."

"It’s rare that you come across standout talent like Colin Kennedy. I was on the hunt for someone who could take over the content and PR side of our business and I was instantly impressed with Colin’s thorough understanding of both. Colin also has a boundless understanding of a diverse range of industries and what it takes to remain ahead of your competitors in this space." – Chaz Reid, Nexgen Group Marketing Manager

"Colin is an absolute pleasure to work with. He is passionate about story-telling and I love meeting up with him to discuss the finer points of the craft. He then helped us to refine how to tell our stories in the written form, identifying the channels we needed to use to reach our customers and helping us to create written content that authentically told our story." – Kim Goodhart, Director RealTV

"Alex is amazing!!! She is able to extract what is a very loose brief in my mind and translate it into what I am thinking" - Teresa Wong, Commerical Marketing Manager - Disney NZ.

"Alex has taken the time to "hear us" and understand where we have come from and where we want to go. She has looked at what we currently lack and at what she can do to assist us in achieving our goals, offering advice when there is something to add" - Quentin Rogers, CEO, Arise Racking.

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Date and Time

Location

Victoria Room, Quality Hotel Parnell

10 - 20 Gladstone Road

Parnell

Auckland

New Zealand

View Map

Refund Policy

No Refunds

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