The startup world is defined by its high degree of uncertainty — which makes success stories all that much more impressive — especially when they're homegrown, right here in Wellington.

Join us for this special, rescheduled event and spend time with Sonya Williams, Sharesies Co-founder and Chief of Product and Marketing.

Sharesies stands out as a startup success story, having now won the Emerging Product award at the 2018 Wellington GOLD Awards.

Sonya will speak about creating "a future where people have a more positive relationship with money," and how Sharesies developed and continues to deliver on its brand and communications strategy. She'll also talk about identifying your target audience, working with the media, managing business growth and a few of the communications challenges she's faced so far and how the team overcame them.

Come along to the second IABC Wellington event of 2019 and hear about the role strategic communications plays in building a successful startup.

Join us for drinks and networking from 5.30pm. Sonya's presentation starts at 6pm.

We look forward to seeing you there!

Sonya saw an opportunity to make investing more accessible and provide everyone the chance to grow their wealth. She is a Founder, Director, and day-to-day runs the product and marketing at Sharesies. She comes from a career in startup, Saas and banking communities where she’s lead global marketing and product management—specialising in product strategy, customer acquisition, engagement and retention.