Social Media for Boring Business Webinar [October 2021]

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We know that social media is an essential part of marketing, but what do you do, say and promote when your business is, well, boring?

About this event

Of course YOUR business is not boring! (I know it’s exciting. Promise)

But when you compare it to photos of pretty food, exotic destinations for new clothing, well… it’s a little less captivatingI want to help you become more confident about how to use social media better for your business. I want you to know why you are doing it, how to create meaningful content and how to manage it all without quitting everything else to become a full time social media manager (because who has time for that?)

Your job is to be the best at what you do. My job in this session is to help you find ways to convey that.

In this session we will cover:

  • An overview of the key platforms and what you could be doing on them and why
  • How to decide on the key platforms you’ll focus on
  • What to do with any social media platform you don’t need.
  • What is required for business owners, even with a marketing manager in play
  • How to build out a comprehensive and engaging content calendar
  • What metrics you really need to focus on, and which ones you can ignore
  • What you need to think about when it comes to images AND
  • Shortcuts, cool tools and super awesome advice

I promise you will:

  • Learn something
  • Will have actions you can take away and apply
  • Will not fall asleep. (but please do come caffeinated just in case!)

Why is this free?

We're steadfastly committed to adding value, and supporting small to medium business owners in New Zealand.

I can promise you it will be packed full of value and you will come out with actionable tasks, tips and ideas to incorporate into your business straight away

Who Should Come

This is for anyone who feels their business is hard to post about. You may be a business owner, or in charge of the marketing. Engineering, Accounting, Manufacturing, Service based business, B2B businesses.

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Organiser Identify Marketing

Organiser of Social Media for Boring Business Webinar [October 2021]

Our mission is to help small business owners become more confident and capable in thier marketing.


We understand the time pressures, budget issues and constant pulls of "everything else" on your time and energy


Our job is to make marketing simpler, helping you make decisions that fit your business best.


We do this through:

  • Free webinars
  • Free inperson events
  • Our free online training school
  • Our engaging and supportive Facebook group
  • Rachel's weekly podcast MAP IT Maketing
  • Paid deep-dive webinars and retreats
  • One-to-one strategy, action plans and training
  • Inhouse work with your team
."Identify makes you feel confident about trying a little bit more…I’ll just have another go. I’ll just take another step." - Liz Oldfield, Milly's Kitchen.We serve small business owners in New Zealand and Australia


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