Social Media | Strategy, Secrets & Snacks (April)

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Narrative Offices

Unit 4, 250 St Asaph Street, Christchurch

Christchurch Central, NZ 8011

New Zealand

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We're opening our doors (& opening up on our experiences) to help people & organisations who know that they want to grow their social media presence - but they’re not sure where to start.

Since December 2014, we have led, coordinated and masterminded a number of digital strategies across a number of platforms.

We’ve built our very own processes, tools and resources, and we’re now wanting to make these as accessible as possible, to help more people, causes and organisations reach their goals.

This is perfect if you’re:

  • Feeling overwhelmed or confused when it comes to your posts on social media

  • Frustrated with ever-changing algorithms

  • Wondering why it’s even worth your time to bother with anything online

  • Looking at your current platforms and wondering whether they’re even working for you

  • Watching your competitors grow, but feel like you haven’t found your ‘secret sauce’

This workshop will be limited to four organisations (up to eight attendees in total) and will involve a short piece of preparation beforehand.

During the session, we will help you to;

  • Kick off a Digital Audit, looking at which platforms you should be using (& why), what’s working (& what’s not) and what others in your sector are doing.

  • Build a Digital Strategy

    • Help with your ‘voice’ & key messaging

    • Create tangible actions per platform (and build an editorial calendar with ideas and suggestions)

    • Work on suggested creative and consider specific campaigns

  • Consider how the above fits with your wider marketing strategy

  • Begin to consider an Implementation Plan moving forward

We’ll provide you with a list of tools & checklists on completion of the workshop, which will give you what you need to carry on the work that we kick off in the workshop.

We've decided to offer these workshops after being inundated by requests for help: and we're super keen to grow the collective wisdom, so that more organisations can successfully use social media to leverage their goals. The session will be informative, relaxed & supportive - with lots of discussion & case studies.

Important Details:

  • 4pm, Monday, 30th April (for 3 hours)

  • @ Narrative (Unit 4, St. Asaph Street, behind Unknown Chapter)

  • All materials provided (along with some delicious nibbles)

Questions? Get in touch with Erin (erin@narrative.co.nz).

To reserve your place, purchase a ticket through Eventbrite.

The cost of this workshop is $320 (ex. GST + BF), per organisation (up to two attendees per organisation). Nibbles provided - please advise of any dietary requirements.

If the above date doesn’t work for you - but you’re super keen to come along to a session - let us know and you’ll be the first in line to hear about upcoming dates! Please also feel free to flick this onto friends & colleagues who may be interested in getting involved!

Who are we to offer these workshops?

We don’t want to be that person - but we thought we’d just tell you a bit about who we are. We’re a campaign management agency based in Christchurch, helping great organisations tell their stories and build their communities.

We’ve worked on projects where we have employed the above tactics to increase volunteer sign-ups by 6000% (yes, really!) and, in each year of business, we have connected with over a one million people online. We’ve engaged the likes of
HRH Prince Harry and Kensington Palace to support major projects and we’ve built campaigns from the bare bones of an idea through to nationwide delivery.

We pride ourselves on our creative and innovative approach, whilst also delivering exceptional quality.

Some of our favourite recent success stories are below:

  • We connected with over 1M people online for the World Buskers Festival held in Christchurch in January 2018; instigating a Snapchat channel for the first time (32K views) and utilising Facebook + Instagram.

  • We ran the indigo & iris crowdfunding campaign (which reached 170% of its target, successfully launching the product onto the market)

  • We built a customised snapcode for the Social Enterprise World Forum: the channel had 15k+ views during the 3 day conference (with 1,600 people attending).

  • We grew the audience & community of the Christchurch Clinical Studies Trust by over 6,000% - their trials are now consistently full & oversubscribed.

  • We partnered with the RSA, Student Volunteer Army & University of Canterbury to run 'Serve for NZ': encouraging kiwis to do an hour of volunteer activity on Anzac Day. Over 10,000 hours were pledged in 2017.

  • Since 2016, we've worked with What Now, The Adam & Eve Show and partnered with WhitebaitMedia on several other projects. We've helped them to more than double their YouTube subscribers & to grow significantly online in terms of followers, reach & engagement.

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Narrative Offices

Unit 4, 250 St Asaph Street, Christchurch

Christchurch Central, NZ 8011

New Zealand

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