There is a big difference between selling to individual customers and selling to businesses. When selling to businesses, you could be selling to a one-person company, or a large corporation with many decision makers. The key is to understand who your customers are and the key levers that influence their purchase decision.

At this Startup Breakfast Club, we have invited two fantastic speakers who will talk about B2B sales for startups. First up, you will hear from Krissy Sadler-Bridge who’s the Senior Sales Manager of SME at MYOB. She’s responsible for leading a team of more than 50 MYOB sales specialists across New Zealand and Australia. Krissy will go over techniques to build your B2B sales funnel, from engaging with prospects through to closing the sale, plus the metrics you should track and the tools you can use.

Next up, you will hear from Vanessa O’Brien who’s the co-founder and CEO of OrbViz, a SaaS tool that helps businesses visualise their data and turn it into meaningful insights. Having just recently launched OrbViz, Vanessa will talk about the early-stage monetisation journey of this B2B SaaS tool.

As always, there will be free-flowing coffee along with tasty bacon burger breakfasts; and plenty of lessons to be shared. So make sure you come along to learn and network with your startup community.