Successful Market Research On-Line
$421.44
Successful Market Research On-Line

Successful Market Research On-Line

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Level 4 - Conference Room 24 Johnston Street

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Description

Successful Market Research On-Line Conducting Accurate Internet Research

Course Duration:- One Day

The Internet is constantly changing, and this course make sense of the chaos with this one-day program focused on developing core skills for conducting accurate Internet research.


You will be guided through each step of the research process: crafting a research strategy, performing different types of searches, organizing notes, and citing sources.


Session One: Course Overview


Session Two: Creating a Search Plan

Key Elements of a Search Plan

Getting Focused


Session Three: Searching the Surface Web

What is a Search Engine?

Building a Keyword List

Step-By-Step Searching Guide

Performing an Advanced Search

Searching for Quick Facts

Internet Scavenger Hunt

Debrief


Session Four: Diving Into the Deep Web

About the Deep Web

Making Connections


Session Five: Searching for Multimedia

Search Techniques

Making Connections


Session Six: Assessing Research Sites

Analyzing Your Sources

Making Connections

Checking Your Facts


Session Seven: Staying Organized with Research Tools

Session Eight: Citing Sources

Summary

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time

Location

Level 4 - Conference Room 24 Johnston Street

24 Johnston Street

Wellington, Wellington 6011

New Zealand

View Map

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