Are you a business owner or manager who wants to understand more about marketing and how to develop a multi-faceted marketing plan that creates genuine customer value. Then this sessions is for you!

Marise will take you through:

• What is this marketing mix concept of the 7 Ps? 
• Why is it important to consider all of the 7 Ps when developing a Marketing Plan? 
• Explanation and examples of each of the 7 Ps 
• A chance to discuss how to apply the 7 Ps to your Marketing Plan

“Marketing is not the art of finding clever ways to dispose of the product you make. It is the art of creating genuine customer value”. Phillip Kotler

Presenter: Marise Gunderson, InHouse Marketing

Marketing can be a bit daunting and often gets put in the too hard basket. Several years ago, I thought “wouldn’t it be great if marketing could be put into the ‘make it easy basket’!” which led to myself, Jodi and Megan setting up InHouse Marketing in 2017.

My marketing and sales experience has been developed over 25+ years working in senior executive positions in the FMCG sector and the highly competitive building industry. I’ve worked for well-known companies such as Nestle, Goodman Fielder, Arnotts and Fletcher Building and smaller family-owned businesses. 

One of my big concerns for businesses is that the understanding of what marketing is has been hijacked by the Promotion P, in particular Digital Marketing. I want to help business owners learn how to incorporate all of the Ps into their marketing plan, so that they create genuine customer value. 

This business training session has been organised by the Hawke's Bay Business Hub.