The Marketing Reset:  Your Results-focused Social Media & Email Plan

The Marketing Reset: Your Results-focused Social Media & Email Plan

A live online one-day workshop to build a smarter, stress-free social media & email plan that gets more leads & sales into your business

By Identify Marketing (Rachel Klaver)

Date and time

Thursday, June 26 · 9am - 4:30pm NZST

Location

MainPower Stadium Indoor Centre

289 Coldstream Road Rangiora, Canterbury Region 7473 New Zealand

Refund Policy

Refunds up to 10 days before event

Agenda

9:00 AM - 10:30 AM

SESSION 1: Clarity & Mindset Reset


Checking and defining your goals Uncovering and resolving mindset blocks that might be holding you back Digging deep into your ideal customer’s needs

10:45 AM - 12:30 PM

SESSION 2: Content Strategy & Marketing Audit


Walking through the content needed for each stage of the buyer’s journey Auditing your existing marketing to identify gaps and opportunities

1:00 PM

SESSION 3: Email Marketing Strategy & Lead Generation


Creating an email marketing plan that nurtures and converts Identifying lead creation strategies using Rachel’s tested methods Planning out your first four emails

2:45 PM - 4:30 PM

SESSION 4: Social Media Action Plan


Creating a social media action plan broken down into each stage Identifying specific actions to implement immediately Introducing the core structures and building a priority plan

About this event

  • Event lasts 7 hours 30 minutes

Get your social media & email marketing working for your business in just ONE day.

Time is precious, and you need marketing that actually drives real leads and sales—not just engagement that goes nowhere.

If you're tired of either putting in the hours and still those leads are not coming in, or have even lost all hope that socal media and email marketing is even able to HELP you get those results, The Marketing Reset is your chance to fix that.

In just one day, you’ll walk away with a smarter, sales-driven social media & email plan that gets results.

I'm Rachel Klaver, a marketing coach and strategist who believes in jargon-free, no-fluff training that actually helps you take action.

Come preared to get IT done! Block out the time, put your out of office on, and take no calls. This is a day of learning, applying, and making real progress.

Come prepared to learn, develop new skills, gain clarity, and find fresh inspiration.

You’ll discover tested structures and systems that take the guesswork out of marketing and help you reduce the overwhelm.

These are the same proven methods I use in my business and with my clients to create consistent, effective marketing that gets you more money in the bank


Here's What You’ll Get

✅ One extra 90-minute content marketing session the following Tuesday worth $150+gst to help you take intial action post the event.


One month of free access to Rachel’s Content Masterweb Group Coaching (worth $395 + GST), including six group coaching sessions and full access to templates, resources, and training to support your growth


✅ A printed workbook (worth $95)


✅ Live guidance & feedback from marketing strategist Rachel Klaver

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✅ A step-by-step action plan so you know exactly what to post, when, and why


✅ A proven framework to structure your social media & email marketing for more reach & engagement


✅ Templates, guides & workflows that simplify your content planning


This one-day INPERSON EVENT is interactive and designed to give you the shift and clarity you need— you can focus fully on learning, applying, and getting real-time help.


Here's what parenting coach Melanie Medland said about this course (and the following free month's coaching:

My marketing before I worked with Rachel could best be described as "Spray and pray." Despite my best efforts and intentions I really had no idea what I was meant to be doing - from day to day or week to week.

The idea of a marketing plan felt like a hazy dream hiding in the distant future.The one day group course with Rachel was all it took to bring the ideas I had together and create a plan that I have been able to automate and use to generate all kinds of new ideas for ways to find and connect with my audience.

Staying in her group for the first month meant Rachel was available to share her invaluable feedback and resources as I got started.

Now I'm committed to learning and growing in my marketing with the support of Rachel's course and her weekly coaching sessions.

Thanks Rachel, I never thought I'd ever think of marketing as anything more than a 'must do' in my business, and now I really love it.


Here’s what we’ll cover in our 4-part in-person intensive:

SESSION 1: Clarity & Mindset Reset (9:00 - 10:30 AM NZT)

  • Checking and defining your goals
  • Uncovering and resolving mindset blocks that might be holding you back
  • Digging deep into your ideal customer’s needs

MORNING TEA/ CLEAR YOUR HEAD BREAK

SESSION 2: Content Strategy & Marketing Audit (10:45 AM - 12:30 PM NZT)

  • Walking through the content needed for each stage of the buyer’s journey
  • Auditing your existing marketing to identify gaps and opportunities

LUNCH TIME

SESSION 3: Social Media Action Plan (1:00 - 2:30 PM NZT)

  • Creating a social media action plan broken down into each stage
  • Identifying specific actions to implement immediately
  • Introducing the core structures and building a priority plan

AFTERNOON TEA/ CLEAR YOUR HEAD BREAK

SESSION 4: Email Marketing Strategy & Lead Generation (2:45 - 4:30 PM NZT)

  • Creating an email marketing plan that nurtures and converts
  • Identifying lead creation strategies using Rachel’s tested methods
  • Planning out your first four emails

Included in the day is a no-holds-barred sharing of the same techniques, structures, and support I use to great effect for myself and my clients.


THEN

1x 90 minute content writig foundation onlie session the following week ($150 value)

AND a full month's access to my group coachig programme which includes all the templates, lessons, guides and support you need, alog with six group coaching sessions (normally $395+gst a month)


What You Need to Attend:


  • A clear idea of what you sell and who you sell to (we do check and work on both)
  • A ChatGPT account (can be free—we’ll use it strategically, and I’ll teach you how)
  • An open mind
  • A commitment to make this your focus for the day
  • An email marketing list (can be any size)


Who’s This For?

This is best suited for owner operated businesses. Service based busineses or retail. If you're an ecommerce or retail business, please let me know prior to attending. I have some custom pages I provide for you for part of the course.

This is designed for small business owners who want to stop overthinking and start doing. If you’re tired of feeling stuck, this workshop will give you the structure, confidence, and strategy to get seen, get leads, and get sales, without the overwhelm.


Investment: $795+GST per person


Ready to reset your marketing & see real results?

Spots are limited to ensure personalised support. Grab your place now and walk away with a clear, stress-free social media & email plan that actually works.


About your coach Rachel Klaver


I’m Rachel Klaver, a marketing strategist, content coach, and small business owner who believes in practical, no-fluff marketing that works. Over the years, I’ve worked with thousands of small business owners, helping them build marketing strategies that feel authentic, achievable, and actually drive sales.

I don’t believe in complicated jargon or one-size-fits-all solutions. Instead, I focus on real-world strategies, breaking things down into simple, actionable steps so you can implement them with confidence. My approach is all about teaching you how to market smarter, not harder—so you can grow your business without burning yourself out.

Beyond coaching, I co-run Identify Marketing with my husband, Rod, and have written 28 books, including Be a Spider, Build a Web, which breaks down my content marketing philosophy. I also write a fortnightly marketing column for Stuff.co.nz and host two podcasts: MAP IT Marketing and Confident Content.

If you’re looking for a marketing coach who cuts through the noise, keeps things practical, and makes learning fun, you’re in the right place. Let’s make your marketing work for you—without the stress

Frequently asked questions

Are these sessions recorded?

No, this is an in-person event so you can learn, apply, and get real-time feedback as you go. Being there means you’ll take action then and there, ask questions, and get personalised support—so by the end of the day, you’ll have a plan ready to implement instead of just notes to review later.

Does everyone get the same plan?

No! While we use tested structures and systems, your plan will be tailored to your business, goals, and stage. I’ll guide you through creating a plan that fits your needs, so you walk away with a strategy that’s practical, clear, and built just for you.

Can I just attend part of the day?

Sure. But the price is the same whether you attend one or four of the sessions. And you may miss out on important context and background I won't be able to re-cover

When is the online coaching call?

We're going to be running these in my coaching platform. This will be on Tuesday following this day from 11-12:30pm. it is recorded if you can not attend this during the time

Am I really going to need to block out the day?

Yes if you want to make an impact. This is not a "answer calls kind of day - there are breaks to check emails and call people

Are you offering this in-person anywhere else?

This was set up to help mainly the people in Canterbury who are unable to access funding to attend a similar but more intensive course (with a higher investment point. ) This exact event is in Canterbury only - you are welcome to travel here though!

Can I meet with you to check this is a good fit?

Absolutely. We can book a "check the fit" - just send me a message and we'll make a time

How will you make sure you can help me in a group?

Numbers to this are strictly limited . I ask for information from you prior to the day so I can understand who's coming, and what you do/ need . I'm well used to helping individuals within a group.

Organized by

Marketing isn't HARD. You just need a plan, a few skills, the confidence to try new things, and a commitment to be consistent

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We understand the time pressures, budget issues and constant pulls of "everything else" on your time and energy

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Our job is to make marketing simpler, helping you make decisions that fit your business best.

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We do this through:

  • Webinars
  • In person events
."Identify makes you feel confident about trying a little bit more…I’ll just have another go. I’ll just take another step." - Liz Oldfield, Milly's Kitchen.We serve small business owners in New Zealand and Australia

 

NZ$953.28