In a world full of jumping on trends and making bold claims, there can be moments where lines are crossed that ultimately destroy a brand’s reputation. As technology evolves these lines are becoming blurrier and blurrier, and it can become quite scary putting your brand out there when you’re unaware of the specific risks at play.So, we’ve teamed up with Duncan Cotterill to gather an incredible panel of experts who will provide insight to help you understand common myths around copyright protection and how to navigate this space.
You'll get to hear from:Rachel Triplow - Senior Associate at Duncan CotterillClare Stanton - Marketing Consultant at Clare Stanton MarketingPeter Fernando - Parner at Duncan CotterillMaeghan Pearce - Marketing Lead at Opuke Thermal PoolsErin Jamieson - Founder/Partner at ConvergenceKaty Rostovitch - Partner at Duncan CotterillAnd MC'd by Maeghan Pearce and Katy Rostovitch.
They will:
• Identify where marketers can get caught out with memes, music, third-party, and AI-generated content
• Share best practice tips and support understanding of common traps
• Provide education on what copyright protects
• Share guidance on making claims in advertising or competitor comparisonsNibbles and drinks provided.Free for TMC Members
$25 for non-members
$10 for students - message us to get a discountLocation: Duncan Cotterill Plaza, 148 Victoria Street, Christchurch Central City, Christchurch 8013
