Anthropologists tell us that storytelling is a feature of every known culture, but what is it about stories that make them so universal?

To put it simply, they've kept us alive. “… Opposable thumbs let us hang on; story told us what to hang on to.” ― Lisa Cron

This interactive workshop is a little bit of biology and psychology with some practical tips on story structure and delivery. It is not a comprehensive ‘how to’, but it will open you up to further exploring your story and the power of a compelling story to shape and drive your business in the tourism and hospitality sector.

FACILITATOR: Ian Johnson I DWC Capability and Growth Advisor

For the past 3 years Ian has been working as a consultant (Sustainable Tourism & Thematic Interpretation NZ) firstly, and as a full-time guide latterly, for the leading Polar Expeditions company, Quark Expeditions. His primary role has been working with the lecturers – marine biologists, glaciologists, environmental scientists, et.al – to enhance their ability to tell authentic stories that tap into their audiences core values and beliefs, create genuine emotions, and provoke people to think their own thoughts.