Travel Demand Management: An Overview and Conversation

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Travel Demand Management (TDM) is the flip side of infrastructure. Often, TDM offers a politically acceptable and relatively cheap option to reduce car travel, so why don’t we use it more?

At its most basic level, TDM is about providing information, encouragement and incentives to help people be aware of and use all of their transport options, with a focus on counterbalancing the incentives to drive that are so prevalent in subsidies of parking and roads. These are both traditional and innovative technology-based services to help people use transit, ridesharing, walking, biking, and telework. Programmes may focus on mode shift, reducing traffic or encouraging off peak travel.

TDM is a principle that should guide everything we do in designing our transportation and physical infrastructure so that alternatives to driving are naturally encouraged and our systems are better balanced.

In this webinar Louise will discuss:

  • TDM currently in New Zealand
  • The challenges to increasing the uptake of TDM by the transport sector as required by the Government Policy Statement on land transport.
  • The potential influence of smart mobility

Presenter - Louise Baker

As WSP Opus’ Sector Lead for Smart Mobility & Advisory in New Zealand, Louise has a deep understanding of travel demand management and the smart mobility sector.

She has 18 years’ experience in delivering transportation and sustainability projects, with a particular focus on technology, TDM and sustainable transport.

She has led and contributed to numerous smart transport projects, advised start-ups, managed and carried out transport-related research, developed strategy and business cases, and advised Auckland Council on their strategic approach to smart cities and smart mobility.


This webinar is part of a series cohosted by The Sustainability Society and the Transportation Group, and supported by EngineeringNZ, to stimulate discussion and knowledge sharing across a range of sustainability issues within the transportation arena. This series is relevant not only to transportation professionals but to the wider built environment and urban planning community where considerations of movement, accessibility and resilience are crucial to taking a system-wide integrated approach to our cities.

All TSS and Transportation Group members can attend these webinar sessions for free.

Just register here and note your membership number.

If you are not a member and want to attend this session you can register here

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