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Webinar - Fifty Shades of Marketing Gravity Returns

The Accountants' RePublic

Tuesday, February 12, 2013 at 1:00 PM - Thursday, February 14, 2013 at 2:30 PM (NZDT)

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
The Trilogy Ended NZ$475.00 NZ$0.00 NZ$71.25
Part One - The Client Service Plan Ended NZ$250.00 NZ$0.00 NZ$37.50
Part Two - Fifty Shades Marketing Gravity Ended NZ$250.00 NZ$0.00 NZ$37.50
Part Three - Sales Equals Follow-up Ended NZ$250.00 NZ$0.00 NZ$37.50

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Event Details

12th -14th February l 1pm-2.30pm l $475+GST l Presenter:  Viv Brownrigg l Suited to Partners & Business Managers


Firms who couldn’t attend last October’s Marketing Gravity Trilogy are demanding a re-run.


Here’s how highly one firm rated our trilogy. “This is probably the best “training’ I have done in years because it was straight forward & to the point, clear & concise.” Craig Periam, CA


Join me and 99 other firms at Fifty Shades of Marketing Gravity. You’ll learn that marketing gravity is no grey matter. It’s black and white and it’s simple. We’ll share with you more than 50 actions that will create both organic and new client growth.


Book all three for $ 475 plus GST. You’ll receive a myriad of templates and takeaways.


Part One – The Client Service Plan

This action packed 90 minute session covers:

  • The choice of ‘yeses’ – why service plans work
  • Building, pricing, marketing & selling your plans
  • Avoiding common pitfalls – Underpricing and over scoping
  • Dealing with part year work & set up costs
  • Avoiding scope creep, margin seep & write-offs
  • Pricing add-ons
  • Client delivery- making sure it happens
  • Case studies of highly successful firms


Part Two – 50 Shades of Marketing Gravity

Hold on to your seats. So much to cover here that Viv will scarcely draw breath…

  • The three immutable laws of marketing the accounting business
  • Service plans recap
  • Press kits& story books, design and distribution
  • Testimonials & case studies- how to get them and make them work for you
  • Web presence
  • Simple client education programmes
  • Establishing and working spheres of influence
  • Client events
  • Referral systems
  • Position papers, disturb articles, blogs
  • Vimeos
  • Industry specialisation, franchisors
  • Expos, conferences
  • Newsletters, the new way
  • Social media – Linkedin, Twitter and Facebook
  • Your marketing checklist and actions


Part Three – Sales Equals Follow Up Plus Execution

This 90 minute session covers:

  • CRM systems for tracking follow up
  • Reminders and interactions
  • Warming up your leads without stalking them
  • Staying in touch and adding value
  • The 'Presumptive', 'Best Practice' and 'Value' based sales styles
  • Engagement and onboarding
  • Welcome packs – Showing the love
  • After onboard care
  • After sales add-ons
  • Your marketing gravity project plan


Refunds and Cancellation Policy

Cancellation Policy:   Please provide us with at least three business days notice of a cancellation. Where cancellation occurs within this period we will contact you promptly to establish whether you wish to postpone and have the payment deferred to another course or cancelled for a refund in accordance with our refunds and dispute policy.

Refund and Disputes Policy:   Refunds will only be given where cancellation has occurred as stated in the cancellation policy.  In the event of a refund, an administration fee of 25% will be reserved to cover associated costs.  Where a dispute has occurred we will make all effort to have this resolved within two business working days.

Have questions about Webinar - Fifty Shades of Marketing Gravity Returns? Contact The Accountants' RePublic

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