Kiwi tech exporters are a long way behind their US counterparts in some key areas of marketing and selling their products, particularly using ‘cloud¹ or internet-based technology, the latest Market Measures survey found.

Conducted by marketing advisory firm Concentrate, with support from Deloitte, the annual Market Measures survey drew data from over 300 New Zealand based technology companies on their approach to marketing and selling their products.

Come and listen to a presentation of the results and implications for growing Kiwi tech businesses.