When Consumers Say No: Understanding Market Rejection in Modern Society

Join Professor Mike Lee on a journey learning about the phenomena of anti-consumption, where he ‘professes’ that the ‘reasons against’ are not always the exact opposite of the ‘reasons for’.

From brand avoidance to the anti-vaxx movement, listen as Mike sheds light on anti-consumption and its implications for both corporations and society.

Finally, in a world driven by consumption, we look at the relationship between anti-consumption and helplessness, resistance and progress.

Speaker Bio

Dr. Michael S. W. Lee has spent his career asking not only why people consume—but also, why they refuse. A Professor of Marketing at The University of Auckland and Director of the International Centre of Anti-Consumption Research, Mike is well known for his work on brand avoidance, consumer resistance, and the deeper cultural forces that shape rejection in the marketplace. His research has challenged traditional marketing orthodoxy and opened new avenues for understanding the complex relationships between individuals, institutions, and ideologies. With a publication record spanning top international journals and a reputation for sharp insight and intellectual curiosity, Mike’s work continues to influence both the academy and the way we think about choice, value, and power in consumer society.

Agenda

5pm - refreshments served in Foyer 071

6pm - lecture commences in OGGB 5 (260-051)

7pm - lecture concludes