Ray Deng is a founder, investor, and entrepreneur.

In the last 20 years, he has founded several businesses in New Zealand. He established the first Software as a service (SaaS) business in the Cross-border E-commerce industry (CBEC) in NZ. That's his most recent CBEC business - Magic Lamp.

Magic Lamp was the 2017 HSBC NZCTA China Business Awards category winner for the best use of e-commerce in exporting to China. In 2018, it won the Best Startup Award by Tencent Incubator Shenzhen Office.

Magic Lamp is a comprehensive one-stop e-commerce platform based on SaaSmodel and provides businesses with technological support in the supply chain, warehousing, logistics, and customs clearance services, enabling clients to improve operational efficiency.

In the past six years, Magic Lamp has grown rapidly. Now it's representing more than 400 brands in eight countries to sell their goods to China through their CBEC channels, generating nearly one billion RMB (210 million NZD) annual gross merchandise value (GMV) every year.

This year, Magic Lamp partnered with Icehouse and created the first FMCG fund in NZ with a stage one fund of 10 million NZ dollars to support FMCG start-ups in NZ.

We are privileged to have Ray, the CMO of Magic Lamp to share his experience with us.

In this session, you will learn:

- Ray's entrepreneurship journey in NZ

- How he entered the Cross-border E-commerce space

- What he found was effective and not so effective when helping NZ brands to enter China

-How to allocate your limited resources to multiple channels in China

It’s a great opportunity for you to raise questions and network with like-minded people. Limited seats are available (30 seats only)

Light drinks and finger food will be provided.

Agenda on the day (29th June):

6:00-6:30 pm Welcoming, networking

6:30-6.40 pm MC opening speech – Sabrina Zhong

6:40-7:10 pm Speaker's speech – Ray Deng

7:10-7:25 pm Q&A

7:25-8:00 pm Networking

8:00 pm Event Concludes