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Workshop - Digital Marketing Strategy 2019

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Thank you. We'll see you there!

Event Information

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Location

Location

The Icehouse

125

Saint Georges Bay Road

Parnell, Auckland 1052

New Zealand

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Refund Policy

Refund Policy

No Refunds

Sales Have Ended

Registrations are closed
Thank you. We'll see you there!
Event description
Relaunch your digital marketing (not just social media) knowledge and skill to the trends surging for 2019!

About this Event

Be practically and analytically focused to learn key skills to succeed with your digital marketing strategy for 2019

You’ll have the industry knowledge to Facebook Ads Manager, insights section and hands on tasks for in-house experience.

This is the only digital marketing content validated by the world’s leading digital brands for the Institute of Digital Marketing New Zealand (IDMNZ).

Please bring your laptop.

This workshop is strictly limited to 20 attendees only due to venue size and is on a first in, first served basis.

A special edition of Digital Marketing Influencer Workbook will be provided.

Learn more and register: www.idmnz.com/digitalmarketingworkshop2019

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WORKSHOP CONTENT

Module 1: The Digital Marketing Function for 2019

  • The Digital Marketing Function and Buyer’s Journey
  • Traditional vs Digital Marketing
  • What Digital Marketers Need to Look Out for in 2019
  • Key Task: The Digital Buyer’s Journey

Module 2: The New Digital Marketing Strategy

  • The 3i Principles
  • Omnichannel Digital Marketing: What it is, why it matters, and how to execute it
  • Key Task: Digital Channels Identification

Module 3: Content Marketing and Adverts Management

  • Content Marketing
  • Email Marketing
  • Social Video and Snackable Content
  • Social Impact Using Info-videographics
  • Advert Set-up
  • Key Task 1: Content Marketing Plan
  • Key Task 2: Adverts Management Plan

Module 4: Paid vs Organic Advertising

  • Social Media Marketing - Organic and Paid
  • SEO and Paid Search
  • Key Task: Conversion Journey

Module 5: Analytics

  • Web Analytics Tools
  • Measurement Plan
  • Key Task: Measuring Goals

Module 6: Reload Your Digital Marketing Strategy

  • PROPEL Model
  • Key Task: PROPEL Model in Action
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Date and Time

Location

The Icehouse

125

Saint Georges Bay Road

Parnell, Auckland 1052

New Zealand

View Map

Refund Policy

No Refunds

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