Writing for the Web
$421.44
Writing for the Web

Writing for the Web

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Level 4 - Conference Room 24 Johnston Street

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Description

Writing for the Web

One Day

Includes Morning & Afternoon Tea, course workbooks.

Web users have become experts at scrolling through text and scanning the articles that they read on the web.

To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet.

Because of this, writing for the web has become a specialized skill. With this content-rich course, our digital marketing specialists will teach engaging techniques that:

  • Attract readers to web pages

  • Simplify the process of working with designers

  • Incorporate audio and video content to attract a broad range of users

  • Empower learners to make use of keyword optimization and SEO


Writing for the Web

Session One: Course Overview


Session Two: Getting to Know the Web

Web Writing Is Not The Same!

Design and Structure

It’s Work to Influence Others


Session Three: Tips on Creating a Site Hierarchy

Designing the Site

Pre-Assignment Review

Menus, Links, and Buttons


Session Four: Creating Your Content

Writing Eye-Catching Headlines

Writing Content

Writing Goals


Session Five: Testing the Waters


Session Six: Deciding What’s Fit to Print

What’s Getting Read?

Reviewing and Planning


Session Seven: Adding Audio and Video to Your Content


Session Eight: Getting Your Content Noticed

Standing out in Crowds

Search Engine Optimization

Alternative Search

Optimizing Keywords

Balancing SEO and Word Stuffing


Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time

Location

Level 4 - Conference Room 24 Johnston Street

24 Johnston Street

Wellington, Wellington 6011

New Zealand

View Map

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