Erika Dickstein
Erika Dickstein is the founder and CEO of Spring Insight, a digital marketing agency that helps subject matter experts turn complex services into compelling stories that actually convert. With more than 15 years of experience at the intersection of web strategy, content marketing, and behavioral psychology, Erika knows how to make marketing feel less like guesswork and more like momentum.
She works with consultants, professional services firms, and government contractors who are tired of looking at their websites and wondering, “Does this even work?” Spoiler: It probably doesn’t — but Erika knows how to fix that.
When she’s not transforming digital strategies or talking passionately about Generative AI Optimization (GAIO), Erika is leading community service projects, mentoring fellow entrepreneurs, and finding the perfect analogy to explain why your marketing isn’t working (yet).