Heather Cassell is the founder, CEO, and lead tour guide of Go Roam Tours, a walking tour company dedicated to sharing the powerful stories of women and gender-expansive people who have shaped San Francisco—and the world.

An award-winning journalist and seasoned travel writer, Heather has reported on LGBTQI and women’s issues for more than 20 years. She is also the publisher and editor of Girls That Roam, an online magazine focused on women’s travel. Her work appears regularly in the Bay Area Reporter and Gay City News, and has been featured in GO Magazine, GayCities, Edge Media, Passport Magazine, and other LGBTQ and feminist publications.

For over 15 years, Heather has traveled across five continents documenting the lives, legacies, and cultures of LGBTQI and women travelers—uncovering stories that often go untold. Now, she brings that global perspective home to San Francisco with immersive, inclusive walking tours that spotlight historic changemakers, cultural trailblazers, and today’s innovators.

Heather has shared her expertise at the Community Marketing Inc. Travel Summit, Women’s Travel Fest, and the Travel & Adventure Show, offering insights on inclusive storytelling and community-based tourism.

When she’s not guiding tours or planning her next adventure with her partner, Heather lives in San Francisco.