Previously Unavailable

Previously Unavailable is an Auckland-based brand and innovation company that works with many of New Zealand’s most ambitious start-up, scale-up and corporate organisations, providing brand strategy, design, and product innovation leadership.

Experts in the new, Previously are behind the creation of start-up brands such as Stolen Rum (exited in 2015 for $21M), Simplicity KiwiSaver (New Zealand’s fastest growing KiwiSaver provider), Compostic, Supergenerous and AF Drinks. They’ve also founded Australia’s largest oral care subscription business Toothcrush (exited 2019), brand strategy digital platform Storytech, and brand tracking SaaS start-up Tracksuit.