How do I set up my Eventbrite event?

Create a new event Log in in to your Eventbrite account and go to your Events workspace. Click "create event" . ‎ Enter your Basic Info Go to "Basic info" and fill in: Event title - Give your event a clear title Event organizer - The person or organization hosting the event. If your organizer isn´t listed, create a new profile for them . Event type & category - Your event´s "genre". Event tags - Keywords that help your attendees find your event. Event location: Choose "Venue" if your location is in-person, or "Online event" if your location is virtual. Select "To be announced" if you aren´t sure of your location yet. ‎ Add your dates Enter your event´s start and end date and time. If you have an event that occurs across multiple dates, review your setup options . ‎ Add your event image and details Adding an event image makes your event page more interesting and could help your listing rank higher in search results. You can upload an image directly from your device, or create one with Canva. Main event image: Must be a JPEG or PNG no larger than 10MB. Images with at least 2160 x 1080 px (a 2:1 ratio) work best. Description: Write a summary up to 140 characters that describes the most important details of your event. Then use the description to give more details about the information you included in your summary. You can add additional JPEG or PNG images to your event description, but PDF files are not supported. Learn more about adding an event image . ‎ Set up your events page If your event is taking place online, add a link to your webinar or meeting. Then add any other information attendees will need to join. ‎ Save and continue Save your changes.

How do I connect my event to Facebook?

Eventbrite makes it simple to post your event to Facebook in just minutes with the Add to Facebook button. Our seamless integration automatically syncs your event details to Facebook. ‎ Create a Facebook Official Event with Eventbrite’s “Add to Facebook” tool in three easy steps Eventbrite enables you to add your event to Facebook from your Organizer dashboard, in three easy steps. ‎ Step 1: See if your event is eligible The criteria for the “Add to Facebook” integration are straightforward and can be found in Eventbrite’s Help Center. To qualify, your event must: ‎ Already be published on Eventbrite Have a physical location Use Eventbrite Payment Processing Have at least one ticket type (free or paid) NOT include donation tickets or group registrations NOT include access codes (however, tickets with coded discounts are eligible) ‎ Step 2: Click “Add to Facebook” on your Eventbrite “Manage” page, and select a Facebook page to sync Navigate to the “Manage” page for the event you wish to publish Click “Add to Facebook” in the options menu under “Invite & Promote.” Connect your Facebook account to Eventbrite using your Facebook login email and password. Choose the Facebook page that will be publishing your event. Your event will display only on the selected Facebook page and never on your personal profile. ‎ Step 3: Create a Facebook Official Event If your Facebook page has existing events, you can: ‎ Add a new Facebook event Make sure your event details are correct, as they’ll carry over to your Facebook event. Even after you’ve added your event to Facebook, you can update information such as the event name. When you’re finished, scroll to the bottom of the page and click “Add to Facebook.” ‎ Helpful tips on adding a new Facebook event: Make sure your event details are correct, as they’ll carry over to your Facebook event. Even after you’ve added your event to Facebook, you can update information such as the event name. When you’re finished, scroll to the bottom of the page and click “Add to Facebook.” Add tickets to an existing Facebook event Review ticket and event details on your Eventbrite event, then scroll to the bottom of the page and click “Link to Facebook”.

How do I share a public Facebook event?

Click on the “Events” tab on the left-hand side of your profile or page. Select “Hosting” from the menu on the left-hand side. Under “Events You’re Hosting,” you will see all of your events. If you’re wondering how to invite people to an event on Facebook, all you need to do is select “Share.” It will also give you the option to share it in Messenger or via the News Feed. To share the link outside of Facebook, open the event and copy the URL from within the browser. Alternatively, share from the event page itself by selecting the Share button at the top of the event page.

How can I sell more tickets on Facebook?

Eventbrite’s seamless integration with Facebook allows over two billion people to discover your event. To sell more tickets on Facebook using Eventbrite, you can implement the following strategies: Reach the right audience: Utilize paid social media ad tools to reach the right audience. Tailor your ads based on specific interests, such as stand-up comedy or pop music, along with age and location filters. Saving audience filters can streamline future campaign creation. Conversion in a single click: Take advantage of Facebook Events ads to drive top-of-mind awareness. Implement an RSVP action button to gauge interest and a "Get Tickets" button for direct ticket sales. This process encourages users to take immediate action. Take your ads to the next level: Use Multi-Event Ads to market your entire events calendar efficiently. This allows you to publicize multiple events at once, saving time and resources on marketing. Ensure your campaigns are up-to-date and running smoothly. Use past events data to understand (and convert) your audience: Leverage past events data from Facebook sales through Eventbrite's analytics tool. Analyze how many sales are generated from Facebook, providing valuable insights for future marketing strategies. Use this information to make informed decisions on where to focus your campaigns. Intelligent audience targeting: Boost your Return on Ad Spend (ROAS) by utilizing Eventbrite's Smart Audiences feature. Target potential buyers or recommended audiences based on exclusive Eventbrite data. This intelligent audience targeting helps you connect with new attendees through social advertising, increasing the chances of selling out your events. Expand your reach with Facebook event ads: Utilize Facebook event ads to easily create and run targeted campaigns for your events, and sell more tickets by targeting the right audience.

How can I promote an event on Facebook?

To effectively promote your event on Facebook, follow these key steps: 1. Optimize your Facebook page: Ensure the "Events" tab is visible and prioritized on your Page's Timeline. Reorder sections to highlight the "Events" section. 2. Leverage timeline visibility: Enable "Publish New Events to Timeline" for increased visibility. 3. Craft compelling content: Create engaging event descriptions with clear value propositions. 4. Use eye-catching visuals: Incorporate high-quality visuals to grab attention in the Facebook feed. 5. Utilize Facebook Ads: Extend reach through targeted Facebook Ads to specific demographics. 6. Collaborate with influencers: Partner with influencers to boost credibility and reach a wider audience. 7. Engage actively: Respond to comments and messages promptly to build a sense of community. 8. Create event teasers: Generate excitement by sharing behind-the-scenes content or sneak peeks. 9. Utilize Facebook Live: Use live video to provide real-time previews and encourage engagement. 10. Encourage user-generated content: Prompt attendees to share experiences and create social proof for your event. Access our comprehensive guide for an end-to-end overview of how to successfully promote events on Facebook, as well as other great tips and best practices you can use.

How do I post an event on Facebook?

Eventbrite makes it easier than ever to post your event on Facebook. - To get started, log in to your Eventbrite account and go to “Manage my events” - Select your event - Go to “Add to Facebook” (under Marketing) - Select “Connect account” (to Facebook) - Choose a Facebook page from the first dropdown (your Facebook account must be an admin of this page) - Confirm your event’s location and details - Choose ticket types - Publish your event You can view detailed step-by-step instructions on our support page in the Eventbrite Help Center .

Add Your Event to Facebook to Increase Ticket Sales

Increase your ticket sales with Facebook

Eventbrite’s seamless integration with the world’s top social media platform offers unrivaled opportunities to reach, engage, and convert attendees where they spend the most time.

Hear from our creators

Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.

Megan WilsonDirector of Digital Strategy, Harpoon Brewery

4.5

Managing different concerts in Spain has been so successful with Eventbrite — and it's easy to sell band T-shirts and merchandise in just a few clicks.

Asier LozanoMarketing Director, dod Magazine

Promotion is vital to ticket sales — and Eventbrite's marketing tools are amazing for reaching the right audience.

Whit B.Senior Marketing and Communications Professional

Marketing and promotion tips

How to sell more tickets on Facebook

Eventbrite’s seamless integration with Facebook enables a global active user community of over two billion people to discover your Eventbrite event.

How to create an event on Eventbrite for free

‎Eventbrite gives you the built-in tools to ‎easily create, manage, and deliver a memorable in-person or virtual event experience on a trusted platform.

How to add your event to Facebook

Posting your event to Facebook is simple with the “Add to Facebook” button. Our seamless integration automatically syncs your event details to Facebook in one click.

How to market your events on Facebook

‎Eventbrite is your all-in-one event marketing machine on Facebook. Reach more people and grow your attendance — directly from your Eventbrite account.

How to create an event on Eventbrite for free

Eventbrite gives you the built-in tools to easily create, manage, and deliver a memorable in-person or virtual event experience on a trusted platform.

How to create tickets on Eventbrite

Create your event box office and start selling tickets with the best online ticketing system in just minutes. Easily set up your ticket types and payment options with our step-by-step instructions found in the FAQ section below.

How to add your event to Facebook

Eventbrite makes it simple to post your event to Facebook in just minutes with the Add to Facebook button. Our seamless integration automatically syncs your event details to Facebook.

Marketing and promotion tips

How to sell more tickets on Facebook

Eventbrite’s seamless integration with Facebook enables a global active user community of over two billion people to discover your Eventbrite event.

Reach the right audience

Reach the right people with paid social media ad tools. Find an engaged audience for your event by tailoring your ads to their specific interests — from stand-up comedy to pop music — as well as age and location. Save your audience filters to speed up future campaign creation.

Conversion in a single click

Facebook Events ads empower you to drive top-of-mind awareness of your event (with an RSVP action button to indicate “Interested” or “Going” to your event) and simultaneously drive ticket sales (with a “Get Tickets” button).

Take your ads to the next level

Multi-Event Ads let you market your entire events calendar quickly and effectively. Publicize your entire event calendar, spend less time and money on marketing, and rest assured that your campaigns are up-to-date and running smoothly.

Use past events data to understand (and convert) your audience

Eventbrite empowers you to leverage data from Facebook sales to makes your next steps clear. Once your events are synced with Facebook, you can check the Eventbrite analytics tool to easily see how many of your sales come from Facebook. With these insights at your fingertips, you can confidently decide where to focus your marketing campaign strategy in the future.

Intelligent audience targeting

Enhance your Return on Ad Spend (ROAS) by targeting five different kinds of potential buyers — or recommended audiences based on who is most likely to buy. Powered by Eventbrite’s exclusive data, the Smart Audiences feature allows you to find new attendees, connect with them through your social advertising, and sell out your events. Do this by adding Smart Audiences to any ad you run.

Expand your reach with Facebook event ads

If your target audience (potential ticket buyers) is online, they’re probably on Facebook — so you need to be there, too. Easily create and run Facebook ads to market your events with Eventbrite and you’ll be squarely in the spotlight. After all, creators who used Facebook/Instagram Ads sold on average 3x more tickets per event.

What our creators are saying about Eventbrite + Facebook

Being able to target the exact audience that we were after through Facebook and make it easy for them to buy tickets directly with Eventbrite was a game-changer.

Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden

Before [Eventbrite], we’d have to manually go in and fill out each little detail on the Facebook event. Now we create the title, hit “publish”, and all the details are there.

Jordan Olels, Marketing and Ticketing Manager, Neumos

Before Eventbrite and Facebook, I was really bootstrapping it. The business was plateauing, but it really took off when we started using Eventbrite and Facebook.

Craig Hammill, Founder, Secret Movie Club

Case Study

How Duck Club Uses AI-Powered Tools To Make Better Facebook Ads, Faster

Iowa-based concert producer Duck Club uses Eventbrite to power their ad creation. To create targeted social media ads on Facebook and Instagram, Eventbrite’s AI-powered tools help to take the guesswork out of creating engaging phrasing — boosting ticket sales and increasing brand visibility.

IN 2022

EVENTBRITE HELPED NEARLY

800K EVENT CREATORS

TRANSACT MORE THAN

284M TOTAL TICKETS

ACROSS

5M EVENTS IN NEARLY 180 COUNTRIES

Resources for event creators

How to Create an Event on Facebook

Learn how to effortlessly create an event on Facebook, share it, and make it private or public, depending on your event’s needs. We’ll also walk you through how to use Facebook Live and the best practices on sharing live content.

How to Master Facebook Advertising and Sell More

We’ve created a helpful guide that will show how you can use Facebook to ensure your most valuable customers are converting into paid attendees.

How Uncorked Chicago Wine Festival Got Over 5,000 Facebook RSVPs

With the help of Eventbrite, the Uncorked Chicago Wine Festival realized a return of nearly $6,000 (and 5,115 RSVP’s) on their 73-day Event RSVP Ad campaign spend of just $1287.

5 Minutes to Better Attendance: How to Promote Events on Facebook

Here’s three quick ways you can leverage the power of Facebook to drive event awareness and ticket sales.

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