How can I create a tiered early bird ticketing system?

With Eventbrite, it’s easy to create a tiered ticketing system for early bird registration — as well as regular tickets once these have sold out. Go to your Events Dashboard, select ‘Create Ticket’, and change “When are tickets available” to “When sales end for…”. This means your tickets will automatically go on sale once early bird registration is no longer available.

How can I create exclusive early bird tickets?

To make some early bird tickets available to a specific group, you can hide your tickets behind a promotional code. These tickets will remain hidden unless guests enter the code to view and purchase them.

How much discount should I offer with early bird tickets?

The early bird discount will depend on the nature of your event, but typically this is 10-25% off the price of a regular ticket, and is offered around 10-15 weeks before your event takes place.

What other perks can I offer with early bird tickets?

There are a number of other perks you can offer to attendees in addition to early bird tickets. These might include free merchandise, early entry to the event, seat or table reservations, backstage passes, meet and greets, or discounts on refreshments.

How do I use Eventbrite?

Just sign up to create your account — and then start creating your events. Trusted by millions of attendees and creators around the world, Eventbrite makes it easy to create, manage, and promote your events on the world’s largest events marketplace. From email marketing to social media integration, you’ll discover advanced tools designed to help you sell more tickets and grow your business — all in one place. Discover more on how to use Eventbrite .

Why you should offer early bird registration for your next event

Get attendees excited for your next event with an early bird pricing strategy — and discover all the tools you need to get started with Eventbrite

What is early bird registration?

Early bird registration is a great way to generate buzz by offering exclusive discounts to attendees who buy tickets early. From tiered release to custom tickets, Eventbrite has all the tools you need to set up early bird pricing.

How to set up early bird registration

Drive early bird ticket sales with our all-in-one ticketing and marketing tools

Create early bird tickets

Sell custom early bird tickets in seconds. On your dashboard, select ‘Create Ticket’ and create customized ticket names and prices for early registration.

Which perks should be included?

Alongside discounted pricing, there are a number of perks that can be included with an early bird ticket — such as free refreshments, table reservations, and priority entry.

Promote your early bird offerings

Spread the word about early bird discounts using targeted email marketing tools and social media campaigns.

Why you should offer early bird registration

Whether you’re organizing a music festival or a club night, an early bird pricing strategy is a great way to generate a buzz.

Sell tickets faster

With their limited numbers and exclusivity, early bird tickets create a sense of urgency and incentivize attendees to purchase tickets sooner — resulting in faster sales.

Delight guests

Discounted tickets — as well as extra early bird perks — are an excellent way to satisfy attendees ahead of your event and give guests a great experience.

Generate buzz

Early bird pricing is a neuromarketing strategy designed to drive sales by tapping into attendees’ fear of missing out (FOMO) — a perfect way to build excitement.

Assess interest

By offering guests the chance to purchase tickets early, it’s easy to ascertain attendee numbers quickly — so you can make the right choices about venue upgrades and staffing levels.

What to do after your early bird registration offer expires

After your early bird tickets expire, make sure to use your sales figures to promote your event and encourage other attendees to purchase their tickets. It’s best not to run an early bird discount extension, but instead to offer other ticket types — such as VIP tickets or group discounts.

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Frequently Asked Questions

Create early bird registration for your next event

Entice attendees with early bird discounts — and sell more tickets — using Eventbrite.