Korea Strategy Builder workshops are targeted training modules for SMEs looking to enter, or better engage, with the Korean market.

South Korea is New Zealand’s fifth largest export destination, and as tariffs decrease in line with the 2015 FTA represents an opportunity for New Zealand companies.

Drawing on applied research, Dr Antje Fiedler and Dr Benjamin Fath of the University of Auckland Business School have developed a single day workshop in conjunction with sector experts and the North Asia CAPE.

The workshop is an immersive experience where the latest market insights and case studies will be used to frame and curate discussions about current and future opportunities.

Event Details

When: 13:00 - 16:30, Tuesday 18 August and 25 August, 2020

Where: Live via Zoom (Zoom link will be provided prior to the event)

Cost: Free (limited to 25 places)

Presenters: Dr Antje Fiedler and Dr Ben Fath, University of Auckland Business School

About the presenters

Dr Antje Fiedler is Senior Lecturer in the Graduate School of Management (GSM) at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia, and employment relations. Antje is a member of the New Zealand Asia Institute and the Director of the China Studies Centre of The University of Auckland. She is a member of the Academic Advisory Team of the Southeast Asia Centre of Asia-Pacific Excellence. Her work has been published in international journals, such as New Political Economy, Human Relations and the International Small Business Journal.

Dr Benjamin Fath is with the Graduate School of Management (GSM) at The University of Auckland where he teaches on the MBA program. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. His work has been published in journals including Australian Journal of Management, Human Relations, and the International Small Business Journal. Based on his research, he has designed and facilitated many practitioner workshops on business growth in Asia.

Korea Strategy Builder - Building NZ Business market readiness