ASA Explainer: Introduction to the ASA Codes and complaints process

This industry webinar outlines the Advertising Standards Authority rules, process, and New Zealand’s regulatory framework for advertising.

Join ASA Chief Executive Hilary Souter as she unpacks the ASA’s role, explains our processes, and walks you through the rules that shape responsible advertising in Aotearoa New Zealand. We’ll cover the core functions of the ASA, provide an overview of the Advertising Codes of Practice, and answer your questions.

Attendees will learn:

• Who is the ASA? Learn what the Advertising Standards Authority does and how we fit in New Zealand’s regulatory framework

• Our process: We'll take attendees through how complaints are managed, how issues are investigated, and how decisions are made, with real-world examples from start to finish

• Our rules: Understand the ASA Codes, why they matter, and how to make sure your ads are compliant and credible.

This webinar is ideal for new marketers, agency juniors, or anyone wanting a clear overview of the advertising Codes of Practice. We’ll highlight common mistakes, share tips for avoiding breaches, and make space for your questions.

We’ll wrap up with a dedicated Q&A session. Email your questions ahead of time to communications@asa.co.nz, or ask them live during the webinar.

Are you a member?

If you’re part of an ASA member organisation such as ANZA, Marketing Association, Commercial Communications Council, or a media platform, you may qualify for complimentary attendance. To confirm, email communications@asa.co.nz.

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