ASA Explainer: Alcohol Labelling, Packaging and Promotion

Essential viewing for industry professionals involved in product design and advertising of alcoholic and low or zero alcohol variants

Join ASA Chief Executive Hilary Souter for a live industry webinar covering New Zealand’s rules surrounding alcohol advertising, with a focus on the ASA rules and complaints process for alcohol packaging and labelling requirements.

Attendees will learn:

• Who sets the rules? Understand the role of the ASA within the regulatory framework for alcohol advertising.

• Packaging and labelling essentials: Explore the ASA requirements for packaging and labelling of alcohol and low-alcohol products, including practical examples, common mistakes and case studies.

• Responding to a complaint: Learn what to expect from the ASA process if you receive a complaint about your alcohol product

• Compliance tips: Learn best practice to ensure your product labels, packaging, and advertising meet the high standard of social responsibility required of alcohol advertising in Aotearoa.

Who should attend?

This live webinar is tailored for professionals across the alcohol sector, whether you are new to the industry or seeking a refresher on alcohol packaging and labelling best practices. The session suits those in product design, marketing, compliance, brand management, design, agency teams, and regulatory roles.

Are you a member?

If you’re part of an ASA member organisation such as ANZA, Marketing Association, Commercial Communications Council, or a media platform, you may qualify for complimentary attendance. To confirm, email communications@asa.co.nz.

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