Social media advertising for products with targeting restrictions

Join ASA Chief Executive Hilary Souter for a one-hour webinar covering the ASA’s rules for advertising products and services which have targeting restrictions on social media.

This session focuses on how the ASA high standard Codes apply to brand social accounts, influencer content, user generated content, sponsorships and giveaways.

This session is for those whose advertising is covered under the specialist ASA Codes:

• Food and beverages, including occasional food and beverages
• Therapeutic and health products and services, dietary supplements and medicinal products, services and devices
• Any advertising targeting children
• Gambling and alcohol advertising
• Financial products and services

Using real examples and common scenarios, the webinar will explain how to advertise legally and responsibly in social and digital environments, and where advertisers, agencies and influencers often get it wrong.

Attendees will learn:

• Who is responsible online? Understand how the ASA Code applies to advertisers, agencies, influencers and brand ambassadors, and how responsibility is shared across parties to an ad.
• Ad content on social media: Learn what counts as advertising on brand accounts and personal accounts, including posts, stories, reels, tags, captions, hashtags and links.
• Targeting and placement rules: Understand the requirements for targeting adults on social platforms, including the use of age restriction tools, audience data, and what to do when those tools are not available.
• User generated content: Learn how the Code applies to content that tags your brand, appears on your profile or as comments on your posts, or is shared or reposted, and what steps are expected to manage noncompliant content.
• Influencers, talent and brand ambassadors: Understand the rules around using influencers and talent, including age requirements, audience composition, and working with people who may have appeal to minors.
• Sponsorships and giveaways: Explore the rules around sponsorship, competitions and giveaways, and where the line sits between sponsorship promotion and advertising.
• Responsible messaging: Learn what the Code says about portraying consumption, product claims, safety, and avoiding messages that encourage excessive or irresponsible use.
• If something goes wrong: Learn what to expect if a complaint is made about your social media activity and how the ASA complaints process works.

Who should attend?
This live webinar is designed for anyone involved in planning, creating, approving or publishing social media content for restricted products or services. It is particularly relevant for:

• Advertisers and brand owners
• Marketing and communications teams
• Creative, media and digital agencies
• Influencers and content creators
• Brand ambassadors and sponsorship managers

Whether you are new to marketing high-standards products or looking for a refresher on social media rules, this session will help you advertise with confidence.

Are you a member?

If you’re part of an ASA member organisation such as ANZA, Marketing Association, Commercial Communications Council, or a media platform, you may qualify for complimentary attendance. To confirm, email communications@asa.co.nz.

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