For the final event of the year, Drax Project, Dusk & PROJECTR ( New Zealand's Virtual & Mixed Reality Centre ) invite you to an advance screening of a short VR film in support of Drax Project's new single 'Woke Up Late'.

Produced by Dusk in partnership with GoPro and Directed by Dusk's new creative director Lee Gingold, the film takes the audience inside the 'traditional' music video, allowing them to see not only what was in front of the camera, but what was going on behind the camera while the scenes were being shot. Lee has used the film as an opportunity to experiment with the format by blurring the lines between live performance, music video and documentary.

Drax Project's manager and producer Mike Ross explains the appeal of working in VR from the band's perspective - "Everything we do, be it performing a concert, producing a song, or even just writing a social media post, is fundamentally about trying to engage with people in a way that resonates meaningfully with them. That's what makes VR so exciting to us. Not everyone can come to a concert, so producing content for VR allows us to offers a form of engagement that's deeper and more stimulating than just hearing a song and watching a 2D video. We see huge potential in VR for plugging the gap between these two types of interaction".

As there won't be enough headsets for everyone to watch at the same time, other entertainment in the form of a short acoustic performance by the band, along with drinks and nibbles will be provided.

Invitation only

Advance Screening - Drax Project - VR Short