Getting down to the nitty gritty of AI for Marketers

We've been talking about the potential of Artificial Intelligence to transform Marketing for long enough.

This bean-bags and conversations style event aims to equip mid to senior level marketers with practical knowledge and best practices to identify, design and create AI systems to improve Customer Experience, Consumer Insight production and process automation.

Open discussions with leading experts and attendees will help marketers explore options and turns ideas into plans.

AIMCON Presenters

Jodie Sangster - The Asia Pacific CMO Liaison Lead for IBM Watson Customer Engagement.

Hamish Rumbold - CEO of ClearPoint

Natalie Morris - CEO - Qrious

Michael Lovegrove - Founder & CEO - JRNY

Alex Bartley Catt - CEO - Spacetime

Byron Powell - Head of Consumer Mobile - Vodafone

Vince Warnock -Digital Marketing Manager - Cigna NZ

Glenn Marvin - Founder - Konnector

For a full program and speakers please visit AIMCON.co.nz

The Program is subject to change.

Re-Imagine Customer Experiences

// 9.00 AM

We'll inspire you to reimagine how you create experiences for internal and external customers through design-thinking, understanding your data sets and connected technologies like AI, IoT, Augmented and Virtual Reality.

This session will explore what you could do. Let's spark your imagination to create new experiences and business process.

Understanding the Power of your data

// 11.00 AM

This session will help you unpack the data sets driving your business and how you can expose and leverage the stories those data sets tell.

How do you create a single view of the customer?

From fiction to fact, how do you unlock the insights your company is sitting on today to create better customer experiences tomorrow?

Getting Started

// 1.00 PM

AI technology is far more accessible than ever before.

The key is starting small, solving a meaningful business problem or creating a new customer interaction.

As you embark on learning about and building capability defining small, manageable and scalable projects will help drive internal awareness.

Building Confidence

// 3.00 PM

Let's bring all this together with a roadmap, a strategy and work programs you can take to the office tomorrow and start activating.

Our Panel and audience discussion will help you decide what capability you need and how to engage the right stakeholders in your AI program.