Alphabet is Code — typography workshop with Nicole Arnett Phillips, AKL

Design Assemblyserves the New Zealand Graphic Design community by enabling the sharing of relevant ideas, information and inspiration. We want to strengthen the graphic design community in New Zealand.At Design Assembly we cultivate discussion about: Design thinking, Graphic design, Web design, Moving image design, Interactive

Design Assembly

Design Assembly invites you to join Brisbane-based designer Nicole Arnett Phillips, aka <A TITLE="typograppher.com" TARGET="_blank" HREF="http://www.typographher.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Typograph.Her</A> for this one-day typographic workshop in both Auckland.
Alphabet is code.
Typography can and should perform both directly and indirectly. In this hands-on masterclass we begin with examining the origins and evolution of visual language to explore the different ways text conveys meaning. Designing letterforms is a discipline of limitation rather than creative freedom, but the bounds of familiarity are the perfect restraints to begin creative exploration, experimentation and expression.
As a group we will discuss what sound looks like and explore mechanisms to visually express the tone, inflection and emotion of spoken language.Through a series of guided sequential drawings, participants learn a number of techniques to construct and deconstruct conventional, abstract and expressive glyphs, letterforms and characters (in a variety of genres — serif, sans, slab and script). Attendees will undertake 15 pencil sketch exercises to warm up (as they get an understanding of the concepts and drawing techniques), before creating their own piece of hand-generated typography that conveys meaning both figuratively and literally.
Learning Outcomes:
<UL>
<LI>Exploring the origins, anatomy and vernacular of typography.</LI>
<LI>Understanding recognition, legibility, archetypal forms and the visuallogic of typography.</LI>
<LI>Using varied techniques for creating typography by hand.</LI>
<LI>Gaining insight to the maths (geometry) and magic (common optical illusions/adjustments) used in typography.</LI>
<LI>Participants will also deepen their understanding of typographic tone, what sound looks like and the relationship between visual and verbal language.</LI>
</UL>

ACG Yoobee School of Design

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Alphabet is Code — typography workshop with Nicole Arnett Phillips, AKL

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Alphabet is Code — typography workshop with Nicole Arnett Phillips, AKL

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